To give you more of what you want (pure, unadulterated whey protein) with less of what you dont (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. Optimum Nutrition 100% Whey Gold Standard is BETTER THAN EVER! Heres why:

1) Optimum Nutrition 100% Whey Gold Standard provides MORE Whey Protein Isolates (WPI) - the purest and most expensive source of whey protein available.

2) HIGHER PROTEIN PERCENTAGE. Optimum Nutrition 100% Whey Gold Standard has always been a leader in this respect. Now with 24 grams of protein in just slightly over a one-ounce serving (see supplement facts), its nearly 79% protein by weight!

3) We included Hydrowhey strategically hydrolyzed, low molecular weight whey peptides to make Optimum Nutrition 100% Whey Gold Standard even FASTER ACTING!

4) Optimum Nutrition 100% Whey Gold Standard CONTAINS LACTASE and AMINOGEN digestive enzymes to further enhance absorption and make this product even more friendly to lactose intolerant individuals.

5) Optimum Nutrition 100% Whey Gold Standard is INSTANTIZED to mix easily and completely with just a few twirls of a spoon.

6) Every serving supplies even MORE low, moderate, and high molecular weight, biologically active WHEY PROTEIN MICROFRACTIONS including Alpha-lactalbumin, Glycomacropeptides, Beta-lactoglobulin, Immunoglobulin G (lgG), Lactoferrin, Lactoperoxidase, and various growth factors.

7) Over 4 grams of GLUTAMINE & glutamine precursors and more than 5 grams of BCAAs (Leucine, Isoleucine, and Valine) in each scoop!